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The effect of limited availability on children’s consumption, engagement, and choice behavior

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  • Maimaran, Michal
  • Salant, Yuval

Abstract

Three studies examine the effect of limited availability on the engagement, consumption, and choice behavior of four- to five-year old children. It is shown that children engage longer in an activity when the activity is presented as limited in time and consume more of a particular food when the food is presented as limited in quantity. It is also shown that the consumption ratio of a less preferred food to a more preferred one increases when the less preferred food is presented as limited in quantity. Finally, children are more likely to choose a less preferred option over a more preferred one when the less preferred option becomes less available.

Suggested Citation

  • Maimaran, Michal & Salant, Yuval, 2019. "The effect of limited availability on children’s consumption, engagement, and choice behavior," Judgment and Decision Making, Cambridge University Press, vol. 14(1), pages 72-79, January.
    • Handle: RePEc:cup:judgdm:v:14:y:2019:i:1:p:72-79_7
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