The role of character strengths in economic decision-making

We aggregated data from 28 studies (total N=13,386) to assess the relationship between individual differences in character strengths, as described by the VIA model of character, and economically-relevant behaviors and cognition. Factor analyzing the character strength inventory responses revealed four factors – Caring, Leadership, Inquisitiveness, and Self-control – each of which correlated with a variety of measures. Caring was associated with the willingness to pay costs to benefit others, as well as reliance on intuitive decision-making; Leadership was associated with inefficient, anti-social behaviors, risk taking, and trusting one’s intuitions while also liking to reason; Inquisitiveness was associated with efficient behaviors in both the social and risk domains, and reliance on deliberative decision-making; and Self-control was associated with delaying gratification, risk aversion, and a reliance on reason. These results help shed light on the relationship between character – and personality more generally – and economic behaviors. In doing so, we give some indication of which types of people will be most successful in which decision-making contexts.