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The potential relationship between spicy taste and risk seeking

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  • Wang, Xue
  • Geng, Liuna
  • Qin, Jiawen
  • Yao, Sixie

Abstract

We conducted three studies to examine the relationship between spicy tastes and risk seeking. In Study 1, results from a personality judgment task indicated that people were more inclined to attribute a higher level of risk seeking to individuals who enjoy spicy foods. The second study examined whether people who like spicy foods are actually more risk seeking. In fact, people who reported a preference for spicy tastes scored higher on risk taking, as assessed via the Domain-Specific Risk-Taking Scale (Chinese version). Finally, Study 3 employed an experimental design to manipulate risk-seeking tendencies by having participants experience spicy food tastes in the lab. Momentarily savoring spicy foods increased participants’ risk taking in the Iowa Gambling Task. The present findings suggest that preferences for spicy tastes could relate to risk-seeking tendencies and subsequent risk-seeking behaviors.

Suggested Citation

  • Wang, Xue & Geng, Liuna & Qin, Jiawen & Yao, Sixie, 2016. "The potential relationship between spicy taste and risk seeking," Judgment and Decision Making, Cambridge University Press, vol. 11(6), pages 547-553, November.
    • Handle: RePEc:cup:judgdm:v:11:y:2016:i:6:p:547-553_2
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