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Kiwi International Airlines: Judo Strategy and its Limits

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  • Bowden, Stephen

Abstract

The story of Kiwi International Airlines is a brief one. Begun on a 'shoe-string’ in 1994 by Ewan Wilson, the airline had collapsed by 1996. But during that brief time Kiwi Airlines had a dramatic effect on trans-Tasman airfares. This case is designed to allow a discussion of the reasons behind Kiwi Airlines initial success and ultimate failure. The case is particularly suited to explaining the concept of Judo economics or Judo strategy.

Suggested Citation

  • Bowden, Stephen, 2003. "Kiwi International Airlines: Judo Strategy and its Limits," Journal of Management & Organization, Cambridge University Press, vol. 9(2), pages 1-7, January.
    • Handle: RePEc:cup:jomorg:v:9:y:2003:i:02:p:1-7_00
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    Cited by:

    1. Kirkwood, Jodyanne & Gray, Brendan, 2009. "From entrepreneur to mayor: Assessing the impact of the founder’s changing reputation on Hubbard Foods Ltd," Australasian marketing journal, Elsevier, vol. 17(2), pages 115-124.

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