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Indigenous entrepreneurial orientation: A Māori perspective

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  • Mrabure, Ruth Hephzibah Omonigho
  • Ruwhiu, Diane
  • Gray, Brendan

Abstract

Despite growing interest in Indigenous entrepreneurship and entrepreneurial orientation, few studies bridge these two domains empirically. We address this gap by developing a model for exploring entrepreneurial orientation in Indigenous communities. We assess the possible dimensions of Indigenous entrepreneurship orientation in a qualitative study of Māori business owners in New Zealand. The findings suggest that Indigenous worldview and entrepreneurial ecosystem influences the entrepreneurial orientation of participants, leading to a continuum of Indigenous entrepreneurial orientation. The results have important implications for Indigenous entrepreneurship policy, practice and theory.

Suggested Citation

  • Mrabure, Ruth Hephzibah Omonigho & Ruwhiu, Diane & Gray, Brendan, 2021. "Indigenous entrepreneurial orientation: A Māori perspective," Journal of Management & Organization, Cambridge University Press, vol. 27(1), pages 62-86, January.
    • Handle: RePEc:cup:jomorg:v:27:y:2021:i:1:p:62-86_5
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