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Rules, perception and emotion: When do institutions determine behaviour?

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  • Markey-Towler, Brendan

Abstract

This paper seeks to answer the question of what psychological preconditions must exist for institutions to determine behaviour and order our societies. We defend the notion that institutional theory may gain from such a contribution. We introduce a new theory of the mind as a network structure within which the psychological process operates to integrate insights from cognitive and affective psychology into institutional theory. We discover that institutions must be expressed as rules in mental networks which guide thinking and behaviour, be embedded within a cognitive apparatus such that they are called to mind by perception to so guide thinking and behaviour and be anchored to emotion such that they are endowed with urgency in order for them to have a hold on individual behaviour. From this theory we derive definite predictions, as well as policy insights.

Suggested Citation

  • Markey-Towler, Brendan, 2019. "Rules, perception and emotion: When do institutions determine behaviour?," Journal of Institutional Economics, Cambridge University Press, vol. 15(3), pages 381-396, June.
  • Handle: RePEc:cup:jinsec:v:15:y:2019:i:03:p:381-396_00
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    Cited by:

    1. Vyacheslav V. Volchik & Elena V. Maslyukova & Sophia A. Panteeva, 2022. "Innovation indicators in the context of narrative economics," Journal of New Economy, Ural State University of Economics, vol. 22(4), pages 24-44, January.
    2. Cameron Gordon, 2022. "The Information Bottleneck Principle in Corporate Hierarchies," Papers 2210.14861, arXiv.org.
    3. Rustem Nureev & Vyacheslav Volchik & Wadim Strielkowski, 2020. "Neoliberal Reforms in Higher Education and the Import of Institutions," Social Sciences, MDPI, vol. 9(5), pages 1-18, May.

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