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US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic

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  • Jensen, Kimberly L.
  • Yenerall, Jackie
  • Chen, Xuqi
  • Yu, T. Edward

Abstract

A study of 1,558 US households in June 2020 evaluated utilization of online grocery shopping during the COVID-19 pandemic, influences on utilization, and plans for future online grocery shopping. Nearly 55 percent of respondents shopped online in June 2020; 20 percent were first-timers. Cragg model estimates showed influences on online shopping likelihood and frequency included demographics, employment, and prior online shopping. Illness concerns increased likelihood, while food shortage concerns increased frequency of online shopping. A multinomial probit suggested 58 percent respondents planned to continue online grocery shopping regardless of pandemic conditions.

Suggested Citation

  • Jensen, Kimberly L. & Yenerall, Jackie & Chen, Xuqi & Yu, T. Edward, 2021. "US Consumers’ Online Shopping Behaviors and Intentions During and After the COVID-19 Pandemic," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 53(3), pages 416-434, August.
    • Handle: RePEc:cup:jagaec:v:53:y:2021:i:3:p:416-434_6
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    Cited by:

    1. Ioan-Sebastian Brumă & Cristina Cautisanu & Lucian Tanasă & Simona-Roxana Ulman & Meda Gâlea & Alexandra Raluca Jelea, 2024. "Does the payment method matter in online shopping behaviour? Study on the Romanian market of vegetables during the pandemic crisis," Agricultural Economics, Czech Academy of Agricultural Sciences, vol. 70(1), pages 34-47.
    2. Zeballos, Eliana & Sinclair, Wilson J. & Marchesi, Keenan, 2023. "The Effect of COVID-19 on Food Sales at the State Level," 2023 Annual Meeting, July 23-25, Washington D.C. 335543, Agricultural and Applied Economics Association.
    3. Leo Van Hove, 2022. "Consumer characteristics and e-grocery services: the primacy of the primary shopper," Electronic Commerce Research, Springer, vol. 22(2), pages 241-266, June.
    4. Zhu, Mingxun & Wang, Yanping & Wei, Min & Cai, Zhen, 2023. "How does digital finance affect consumer online shopping: A comprehensive analysis based on econometric model," Finance Research Letters, Elsevier, vol. 54(C).
    5. Svetlana Fedoseeva & Ellen Van Droogenbroeck, 2023. "Pandemic pricing: Evidence from German grocery e‐commerce," Agribusiness, John Wiley & Sons, Ltd., vol. 39(4), pages 1139-1156, October.
    6. INOUE Hiroyasu & TODO Yasuyuki, 2022. "Has COVID-19 Permanently Changed Online Consumption Behavior?," Discussion papers 22018, Research Institute of Economy, Trade and Industry (RIETI).
    7. Martina Vecchi & Edward C. Jaenicke & Claudia Schmidt, 2022. "Local food in times of crisis: The impact of COVID‐19 and two reinforcing primes," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 850-873, October.
    8. Hannah Younes & Robert B. Noland & Wenwen Zhang, 2022. "Browsing for food: Will COVID‐induced online grocery delivery persist?," Regional Science Policy & Practice, Wiley Blackwell, vol. 14(S1), pages 179-195, November.
    9. Ellison, Brenna & Personett, Kendra, 2023. "The COVID-19 Pandemic and Grocery Shopping Behavior: Who are the Hybrid Shoppers?," 2023 Annual Meeting, July 23-25, Washington D.C. 335643, Agricultural and Applied Economics Association.

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