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A Portfolio Approach to Landscape Plant Production and Marketing

Author

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  • Purcell, David L.
  • Turner, Steven C.
  • Houston, Jack
  • Hall, Charles

Abstract

The ornamental horticultural industry continues to be one of the most rapidly expanding sectors in agriculture. This study examined a decision model for landscape plant production based on portfolio analysis. A quadratic programming model was developed to generate an optimal crop portfolio for a selected southeastern nursery. Empirical results indicate opportunities exist for modest diversification to offset income variability in landscape plant production and marketing.

Suggested Citation

  • Purcell, David L. & Turner, Steven C. & Houston, Jack & Hall, Charles, 1993. "A Portfolio Approach to Landscape Plant Production and Marketing," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 25(2), pages 13-26, December.
    • Handle: RePEc:cup:jagaec:v:25:y:1993:i:02:p:13-26_01
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    Cited by:

    1. Ahumada, Omar & Villalobos, J. Rene, 2009. "Application of planning models in the agri-food supply chain: A review," European Journal of Operational Research, Elsevier, vol. 196(1), pages 1-20, July.
    2. Cheng, Mei-luan & Gomez, Miguel I. & Bills, Nelson L., 2011. "Urban Agglomeration Economies in the U.S. Greenhouse and Nursery Production," Working Papers 126611, Cornell University, Department of Applied Economics and Management.

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