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The Beijing 2008 Olympics: Examining the Interrelations of China, Globalization, and Soft Power

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  • Giulianotti, Richard

Abstract

This article explores the national and global significance and impact of Beijing’s hosting of the 2008 summer Olympic Games. The discussion is organized into four main parts. First, I locate the 2008 Beijing Olympics in the context of wider processes of globalization; in particular, I explore how China ‘glocalized’ the Olympics, by giving the event distinctive meanings that were then experienced by global television audiences. Second, I employ the concept of ‘soft power’ to explore how, in hosting the event, China sought to advance its international influence and appeal; I introduce the concept of ‘soft disempowerment’ to examine how there may have been some negative impacts for China in staging the Olympics. Third, I discuss issues of security surrounding the Beijing Olympics, given the growing focus on such questions for sport mega-events in general following the 9/11 attacks in 2001. Fourth, I outline some of the key issues regarding sporting legacies for China, following the 2008 Olympics, with particular reference to Chinese football.

Suggested Citation

  • Giulianotti, Richard, 2015. "The Beijing 2008 Olympics: Examining the Interrelations of China, Globalization, and Soft Power," European Review, Cambridge University Press, vol. 23(2), pages 286-296, May.
    • Handle: RePEc:cup:eurrev:v:23:y:2015:i:02:p:286-296_00
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    Cited by:

    1. Jian Xu & Yongrong Cao, 2019. "The image of Beijing in Europe: findings from The Times, Le Figaro, Der Spiegel from 2000 to 2015," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 15(3), pages 185-197, September.
    2. Bhandari, Kalyan, 2019. "Tourism and the geopolitics of Buddhist heritage in Nepal," Annals of Tourism Research, Elsevier, vol. 75(C), pages 58-69.

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