‘That's the way they do it in Europe’: Redefining Culture in a Greek Border Region

This article aims at portraying the symbolic and material impact of cross-border and entrepreneurial EU-funded projects on the local public sphere of Evros, a Greek region bordering with Turkey. Often construed as ‘European policies’ at the local level, such projects reflect a complex interaction between the ‘European’, the ‘national’ and the ‘local’. In order to unravel the dynamics of such interaction, I focus on the case of local cultural associations. These associations stood as typical bearers of a romantic nationalist discourse; this local enactment of Greek nationalism was also related with specific forms of symbolic capital, through ostensibly ‘disinterested patriotic action’. The introduction of EU-funded projects in the local public sphere challenged such historically constructed practices. At the same time, these projects were mediated by the representatives of the Greek State and were locally appropriated as a reformulation of older national policies and funding channels. The article argues that the implementation of those projects brought about two significant changes in the local public sphere: the dissemination of cross-border policies throughout the 1990s and 2000s, and the growing importance of a new, market-oriented perception of public action, in local cultural associations.