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The Medieval Pilgrimage Business

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  • Bell, Adrian R.
  • Dale, Richard S.

Abstract

Although medieval pilgrimage has been the subject of extensive historical research, the economic and financial dimension has been somewhat neglected. This paper is an attempt to provide a synthesis of published and unpublished work on pilgrimage, focusing on the business management and promotional aspects of pilgrimage shrines. From the literature reviewed, it is clear that many ‘modern’ business practices were being widely used by pilgrimage centers throughout Europe in the middle ages. Examples can be found of active brand management and promotional techniques adopted by shrines operating within a highly competitive market for pilgrimage services.

Suggested Citation

  • Bell, Adrian R. & Dale, Richard S., 2011. "The Medieval Pilgrimage Business," Enterprise & Society, Cambridge University Press, vol. 12(3), pages 601-627, September.
    • Handle: RePEc:cup:entsoc:v:12:y:2011:i:03:p:601-627_01
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    Cited by:

    1. Peter J. Buckley, 2016. "Historical Research Approaches to the Analysis of Internationalisation," Management International Review, Springer, vol. 56(6), pages 879-900, December.

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