The Populist Appeal of Deregulation: Independent Truckers and the Politics of Free Enterprise, 1935–1980

After spending a decade as an independent trucker hauling milk, watermelons, and paper across the United States, Mike Parkhurst sold his tractor-trailer in 1961 and used the proceeds to establish Overdrive magazine—the “Voice of the American Trucker.†Believing “truckers were ready for a magazine that would pull no punches,†Parkhurst launched a decades-long editorial assault on transportation regulations that he believed bound American enterprise in the chains of corporate control, government malfeasance, and brutish boss unionism. By the mid-1970s, Parkhurst became one of the nation's most outspoken advocates of transportation deregulation. As he told a reporter for Time in 1975, he hoped “to wake the truckers up to the fact that they're slaves to a monopoly†—a monopoly on freight transportation maintained by corporate trucking firms, abetted by the Teamsters Union, and sanctioned by corrupt government officials. In the summer of 1979, Parkhurst helped to orchestrate a nationwide strike by tens of thousands of independent truckers, in which drivers demanded, according to William Scheffer of the Overdrive-sponsored Independent Truckers Association, “the dismantling of a giant Federal bureaucracy that has grown to govern the trucking industry since the mid-1930's.â€