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Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities

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  • Yu, Howard H.
  • Shih, Willy C.

Abstract

The stellar growth of Taiwan's personal-computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical know-how, manufacturing prowess, and size, most leading Taiwanese firms did not develop their own capabilities in branding and marketing. A close examination of the historical evolution of the industry reveals that interactions with established companies in the West, in addition to local competition, decisively shaped capability development among latecomer firms. A few firms in Taiwan that eventually joined the ranks of global PC brands had been investing in marketing early, guided by a strategic vision rather than near-term economic calculation.

Suggested Citation

  • Yu, Howard H. & Shih, Willy C., 2014. "Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities," Business History Review, Cambridge University Press, vol. 88(2), pages 329-357, July.
    • Handle: RePEc:cup:buhirw:v:88:y:2014:i:02:p:329-357_00
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    Cited by:

    1. Yi-Fan Chen & Alireza Naghavi & Shin-Kun Peng, 2021. "Learning by supplying and competition threat," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 157(1), pages 121-148, February.

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