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Competing with Multinationals: Strategies of the Portuguese Alcohol Industry

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  • Lopes, Teresa da Silva

Abstract

This study looks at the formation of multinationals and relates that process to the emergence of institutions favorable to economic growth. It compares the development of such institutions from 1960 in four European countries: the United Kingdom, France, the Netherlands, and Portugal. The focus of the study is a global industry—alcoholic beverages—in which brands, marketing knowledge, and distribution channels have been critical. In order to understand why some nations succeed in developing multinationals and others do not, different views of the determinants of national wealth, such as trade, institutions and organizations, and corporate governance, are examined. Whereas three of the countries developed leading multinationals in alcoholic beverages, Portugal did not succeed in doing so. The study concludes that, in marketingbased industries, both the type of product and the institutional environment influence the ability of firms to become leading multinationals.

Suggested Citation

  • Lopes, Teresa da Silva, 2005. "Competing with Multinationals: Strategies of the Portuguese Alcohol Industry," Business History Review, Cambridge University Press, vol. 79(3), pages 559-585, October.
    • Handle: RePEc:cup:buhirw:v:79:y:2005:i:03:p:559-585_08
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    Cited by:

    1. Carolina Castaldi & Sandro Mendonca, 2021. "Regions and trademarks. Research opportunities and policy insights from leveraging trademarks in regional innovation studies," Papers in Evolutionary Economic Geography (PEEG) 2138, Utrecht University, Department of Human Geography and Spatial Planning, Group Economic Geography, revised Dec 2021.
    2. REBELO, João & CORREIA, Leonida, 2008. "Port Wine Dynamics: Production, Trade And Market Structure," Regional and Sectoral Economic Studies, Euro-American Association of Economic Development, vol. 8(1), pages 99-114.
    3. Miguel Pina e Cunha & Stewart R. Clegg & Armenio Rego, 2008. "The institutions of archaic post-modernity and their organizational and managerial consequences: the case of Portugal," Nova SBE Working Paper Series wp528, Universidade Nova de Lisboa, Nova School of Business and Economics.
    4. Neil Rollings, 2007. "British business history: A review of the periodical literature for 2005," Business History, Taylor & Francis Journals, vol. 49(3), pages 271-292.
    5. Jorge Braga de Macedo & Luis Brites Pereira & Afonso Mendonca Reis, 2008. "Exchange market pressure in African lusophone countries," Nova SBE Working Paper Series wp527, Universidade Nova de Lisboa, Nova School of Business and Economics.
    6. Pedro Lains, 2017. "Portugal’s wine globalization waves, 1750-2015," Working Papers 0113, European Historical Economics Society (EHES).

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