IDEAS home Printed from https://ideas.repec.org/a/cup/buhirw/v75y2001i03p467-505_07.html
   My bibliography  Save this article

Product Diversification in the U.S. Pulp and Paper Industry: The Case of International Paper, 1898–1941

Author

Listed:
  • Heinrich, Thomas

Abstract

During the years 1918 to 1941, International Paper (IP) launched a massive product diversification effort. Engineered by three successive presidents, diversification turned the company from a newsprint producer based in the northeastern United States into an international manufacturer of southern kraft grades, Canadian newsprint, hydroelectric power, and specialty papers. With the exception of kraft paperboard and converted products, however, the new product lines failed to provide IP with a firm foothold in markets for consumer nondurables, where nimbler competitors thrived even during the 1930s. IP and firms in other “maturing industries†that clung to traditional products and stagnant markets contributed to the length and severity of the Great Depression.

Suggested Citation

  • Heinrich, Thomas, 2001. "Product Diversification in the U.S. Pulp and Paper Industry: The Case of International Paper, 1898–1941," Business History Review, Cambridge University Press, vol. 75(3), pages 467-505, October.
    • Handle: RePEc:cup:buhirw:v:75:y:2001:i:03:p:467-505_07
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S0007680500076212/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:buhirw:v:75:y:2001:i:03:p:467-505_07. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/bhr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.