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The Nineteenth-Century American Trade Card

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  • Hale, Margaret E.

Abstract

Industrialization, urbanization, and commercial expansion following the Civil War altered the social and economic landscape in America and contributed to the rapid development of new consumer markets. Manufacturers began to vie aggressively for consumer spending. It was the advertising trade card that met the need for an effective national advertising medium, heralding the arrival of an extraordinary variety of manufactured goods newly available to the American public.

Suggested Citation

  • Hale, Margaret E., 2000. "The Nineteenth-Century American Trade Card," Business History Review, Cambridge University Press, vol. 74(4), pages 683-688, January.
    • Handle: RePEc:cup:buhirw:v:74:y:2000:i:04:p:683-688_07
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