IDEAS home Printed from https://ideas.repec.org/a/cup/buhirw/v66y1992i01p51-94_06.html
   My bibliography  Save this article

Strategic Maneuvering and Mass-Market Dynamics: The Triumph of VHS over Beta

Author

Listed:
  • Cusumano, Michael A.
  • Mylonadis, Yiorgos
  • Rosenbloom, Richard S.

Abstract

This article deals with the diffusion and standardization rivalry between two similar but incompatible formats for home videocassette recorders (VCRs): the Betamax, introduced in 1975 by the Sony Corporation, and the VHS (Video Home System), introduced in 1976 by the Victor Company of Japan (Japan Victor or JVC). Despite being first to the home market, the Beta format fell behind the VHS in market share during 1978 and declined thereafter. By the end of the 1980s, Sony and its partners had ceased producing Beta models. This study analyzes the history of this rivalry and examines its context—a mass consumer market with a dynamic standardization process subject to “bandwagon†effects that took years to unfold and that were largely shaped by the strategic maneuvering of the VHS producers.

Suggested Citation

  • Cusumano, Michael A. & Mylonadis, Yiorgos & Rosenbloom, Richard S., 1992. "Strategic Maneuvering and Mass-Market Dynamics: The Triumph of VHS over Beta," Business History Review, Cambridge University Press, vol. 66(1), pages 51-94, April.
    • Handle: RePEc:cup:buhirw:v:66:y:1992:i:01:p:51-94_06
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S0007680500060165/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:buhirw:v:66:y:1992:i:01:p:51-94_06. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/bhr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.