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Postal Subsidies for the Press and the Business of Mass Culture, 1880–1920

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  • Kielbowicz, Richard B.

Abstract

Low second-class postage made it easy for national magazines and regional newspapers to reach their readers in the late nineteenth century. But the Post Office and some members of Congress questioned the wisdom of a policy that enabled advertising-filled publications to circulate at subsidized rates. This article traces the efforts to reform the postal policy governing periodicals, which became enmeshed in Progressive Era debates about the value of mass culture and government's role in promoting it.

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  • Kielbowicz, Richard B., 1990. "Postal Subsidies for the Press and the Business of Mass Culture, 1880–1920," Business History Review, Cambridge University Press, vol. 64(3), pages 451-488, October.
    • Handle: RePEc:cup:buhirw:v:64:y:1990:i:03:p:451-488_05
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