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From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914–1938

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  • Tedlow, Richard S.

Abstract

It is a truism that government regulation of business, like all institutions of the political economy, has been evolutionary in nature. Yet few regulatory programs have metamorphosed quite so completely as that of the Federal Trade Commission, which converted itself in the period covered by this article from a watchdog of “competitive practices†that might militate against preservation of atomistic industrial organization, to an agency bent on protecting the interests of consumers. Professor Tedlow shows how this process worked itself out in the important case of truth in advertising.

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  • Tedlow, Richard S., 1981. "From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914–1938," Business History Review, Cambridge University Press, vol. 55(1), pages 35-58, April.
    • Handle: RePEc:cup:buhirw:v:55:y:1981:i:01:p:35-58_04
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    Cited by:

    1. Inger L. Stole, 2014. "Giving Consumers a Fair Chance: The Ideological Battle over Mandatory Grading in the 1930s and 1940s," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(1), pages 34-61, March.
    2. Lawrence J. White, 2020. "Antitrust Economics And Consumer Protection Economics In Policy And Litigation: Why The Disparity?," Economic Inquiry, Western Economic Association International, vol. 58(4), pages 1555-1564, October.

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