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What Price Style? The Fabric-Advisory Function of the Drygoods Commission Merchant, 1850-1880

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  • Siegenthaler, Hansjörg

Abstract

Using data from nineteenth-century New England, Dr. Siegenthaler isolates a value for the most important function which drygoods marketing agencies performed for the mills they represented. His conclusions cast new light on the key role played by fashion considerations in decision making within the textile industry.

Suggested Citation

  • Siegenthaler, Hansjörg, 1967. "What Price Style? The Fabric-Advisory Function of the Drygoods Commission Merchant, 1850-1880," Business History Review, Cambridge University Press, vol. 41(1), pages 36-61, April.
    • Handle: RePEc:cup:buhirw:v:41:y:1967:i:01:p:36-61_01
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