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The Origins of Campaign Agendas

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  • SIDES, JOHN

Abstract

Why and how do candidates choose the issues on which their campaigns are based? Drawing on a large database of candidate advertisements from the 1998 House and Senate campaigns, extant theories of issue emphasis, which focus on factors such as party ownership and candidate record, are tested here and these theories are expanded by examining in more detail the role of constituency characteristics. Most notably, party ownership's impact is demonstrated to be weak: candidates are more willing to ‘trespass’ or talk about the other party's issues than previous literature has found. Also ‘trespassing’ is shown to be facilitated by framing the other party's issues in certain ways. The results have implications for theories of candidate strategy and for normative questions, such as how much ‘dialogue’ occurs in campaigns.

Suggested Citation

  • Sides, John, 2006. "The Origins of Campaign Agendas," British Journal of Political Science, Cambridge University Press, vol. 36(3), pages 407-436, July.
    • Handle: RePEc:cup:bjposi:v:36:y:2006:i:03:p:407-436_00
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    Cited by:

    1. Enriqueta Aragonès & Micael Castanheira & Marco Giani, 2015. "Electoral Competition through Issue Selection," American Journal of Political Science, John Wiley & Sons, vol. 59(1), pages 71-90, January.
    2. Gloria Gennaro & Giampaolo Lecce & Massimo Morelli, 2019. "Intertemporal Evidence on the Strategy of Populism," Working Papers 647, IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University.
    3. Morelli, Massimo & Gennaro, Gloria & Lecce, Giampaolo, 2021. "Mobilization and the Strategy of Populism Theory and Evidence from the United States," CEPR Discussion Papers 15686, C.E.P.R. Discussion Papers.
    4. Gessler, Theresa & Hunger, Sophia, 2022. "How the refugee crisis and radical right parties shape party competition on immigration," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 10(3), pages 524-544.
    5. Geys, Benny, 2012. "Success and failure in electoral competition: Selective issue emphasis under incomplete issue ownership," Discussion Papers, Research Professorship & Project "The Future of Fiscal Federalism" SP II 2012-102, WZB Berlin Social Science Center.

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