Commentary on Prothro's Content Analysis

James W. Prothro's hypothesis is that, while there has been a resurgence of “conservatism†in American political theory and practice, the actual intervention of the New Deal between the conservative government of Hoover and the conservative government of Eisenhower makes the complete rejection of New Deal appeals by a conservative administration difficult, if not impossible. There can be little quarrel with that thesis itself. Once given the assumptions that “conservatism†is an adequate frame of reference, that Hoover and Eisenhower may in some understandable way be classed as “conservatives,†and that, since the administration did in fact reluctantly accept certain New Deal symbols, they were necessarily obliged to do so, there is some question as to whether the thesis is not obvious. Prothro, however, gives serious reasons for buttressing “impressions†with precision, and presents a careful content analysis which strengthens his argument and should serve to enhance our understanding of current political trends.