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A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes

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  • Yu, Qiushuo
  • Campbell, Ben
  • Liu, Yizao
  • Martin, Jiff

Abstract

Community-supported agriculture (CSA) operators are becoming more innovative in their efforts to attract consumers to become CSA shareholders. Therefore, CSA operators must understand which attributes consumers value. Using an online survey of Connecticut consumers in conjunction with a choice experiment, we evaluate consumer preference and willingness to pay for various attributes, including risk mitigation. We find younger consumers are more likely to prefer CSAs with organic products, while a greater diversity of products in the CSA share will increase preference for a CSA for some consumers. Further, we find that consumers with and without CSA experience value the risk-mitigation attribute.

Suggested Citation

  • Yu, Qiushuo & Campbell, Ben & Liu, Yizao & Martin, Jiff, 2019. "A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes," Agricultural and Resource Economics Review, Cambridge University Press, vol. 48(1), pages 1-20, April.
    • Handle: RePEc:cup:agrerw:v:48:y:2019:i:01:p:1-20_00
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    Cited by:

    1. Emily H. Morgan & Michelle M. Severs & Karla L. Hanson & Jared McGuirt & Florence Becot & Weiwei Wang & Jane Kolodinsky & Marilyn Sitaker & Stephanie B. Jilcott Pitts & Alice Ammerman & Rebecca A. Seg, 2018. "Gaining and Maintaining a Competitive Edge: Evidence from CSA Members and Farmers on Local Food Marketing Strategies," Sustainability, MDPI, vol. 10(7), pages 1-21, June.
    2. Punnaros Pisarn & Man-Keun Kim & Shang-Ho Yang, 2020. "A Potential Sustainable Pathway for Community-Supported Agriculture in Taiwan: The Consumer Perspective in a Farmers’ Market," Sustainability, MDPI, vol. 12(21), pages 1-18, October.

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