Advanced Search
MyIDEAS: Login

Marketing Fun Foods: A Profile and Analysis of Supermarket Food Messages Targeted at Children

Contents:

Author Info

  • Charlene Elliott
Registered author(s):

    Abstract

    Childhood obesity is a significant problem that requires innovative solutions. This article suggests that researchers and policy-makers move beyond a scrutiny of junk food and televised advertisements to children to focus on the messages targeted to children in the supermarket. Following a content analysis of fun foods marketed to children, the article (a) outlines why the recoding of "regular" food into "fun food" contributes to the childhood obesity crisis, and (b) suggests how the meaning-making practices of food can be acknowledged in the policy-making process.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://dx.doi.org/10.3138/cpp.34.2.259
    Download Restriction: access restricted to subscribers

    As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.

    Bibliographic Info

    Article provided by University of Toronto Press in its journal Canadian Public Policy.

    Volume (Year): 34 (2008)
    Issue (Month): 2 (June)
    Pages: 259-274

    as in new window
    Handle: RePEc:cpp:issued:v:34:y:2008:i:2:p:259-274

    Contact details of provider:
    Postal: University of Toronto Press Journals Division 5201 Dufferin Street Toronto, Ontario, Canada M3H 5T8
    Email:
    Web page: http://economics.ca/cpp/

    Order Information:
    Email:
    Web: http://www.utpjournals.com/cpp/

    Related research

    Keywords:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:cpp:issued:v:34:y:2008:i:2:p:259-274. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Prof. Werner Antweiler).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.