Childhood obesity is a significant problem that requires innovative solutions. This article suggests that researchers and policy-makers move beyond a scrutiny of junk food and televised advertisements to children to focus on the messages targeted to children in the supermarket. Following a content analysis of fun foods marketed to children, the article (a) outlines why the recoding of "regular" food into "fun food" contributes to the childhood obesity crisis, and (b) suggests how the meaning-making practices of food can be acknowledged in the policy-making process.
Download Info
To our knowledge, this item is not available for
download. To find whether it is available, there are three
options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page
whether it is in fact available.
3. Perform a search for a similarly titled item that would be
available.
Contact details of provider: Postal: University of Toronto Press Journals Division 5201 Dufferin Street Toronto, Ontario, Canada M3H 5T8 Email: Web page: http://economics.ca/cpp/