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Tobacco Warning Labels and the Protection Motivation Model: Implications for Canadian Tobacco Control Policy

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  • Magdalena Cismaru
  • Anne M. Lavack

Abstract

Since 2000, Canada has mandated the use of a set of 16 rotating graphic warning labels that cover the top 50 percent of the front and back of each cigarette package. This paper examines the issue of tobacco warning labels within the context of the Protection Motivation Model. Based on this psychological model, we provide recommendations as to how tobacco warning labels could be revised to include specific recommendations and coping advice that would outline the benefits of quitting (response efficacy) and offer encouragement (self-efficacy).

Suggested Citation

  • Magdalena Cismaru & Anne M. Lavack, 2007. "Tobacco Warning Labels and the Protection Motivation Model: Implications for Canadian Tobacco Control Policy," Canadian Public Policy, University of Toronto Press, vol. 33(4), pages 477-486, December.
    • Handle: RePEc:cpp:issued:v:33:y:2007:i:4:p:477-486
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    1. Mahood, Garfield & World Health Organization, 2003. "Canada's Tobacco Package Label or Warning System: "Telling the Truth" about Tobacco Product Risks," University of California at San Francisco, Center for Tobacco Control Research and Education qt3pw4c084, Center for Tobacco Control Research and Education, UC San Francisco.
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