After years of pressure from women's groups, the Canadian government, in 1979, chose to address the problem of stereotypical portrayals of women in the broadcast media. The Canadian Radio-television and Telecommunications Commission (CRTC) was asked to form a Task Force composed of representatives of broadcasting, advertising, and women's groups and to ensure that guidelines on the portrayal of women were written and implemented. Eventually the CRTC Task Force decided that the industry would apply self-created guidelines on a voluntary basis. After two years of industry self-regulation the CRTC evaluated this method of implementation, and in 1986 the Commission formulated its policy on sex-role stereotyping in broadcasting. This paper examines the rational for and goals of the federal government's sex-role stereotyping policy initiative, and evaluates the success of the policy in achieving its goals.
Download Info
To download:
If you experience problems downloading a file, check if you have the
proper application to
view it first. Information about this may be contained
in the File-Format links below. In case of further problems read
the IDEAS help
page. Note that these files are not on the IDEAS
site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 16 (1990) Issue (Month): 3 (September) Pages: 326-338 Download reference. The following formats are available: HTML
(with abstract),
plain text
(with abstract),
BibTeX,
RIS (EndNote, RefMan, ProCite),
ReDIF
Contact details of provider: Postal: University of Toronto Press Journals Division 5201 Dufferin Street Toronto, Ontario, Canada M3H 5T8 Email: Web page: http://economics.ca/cpp/