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The use of electronic distribution channels of banking services in Poland

Author

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  • Michal Polasik

    (Nicolaus Copernicus University)

Abstract

The aim of this article is to present the Polish retail banking market in terms of the use of particular remote electronic distribution channels and to determine the prospects for their development. The analysis of statistical data was carried out as well as assessment of the potential of use for selected innovations and technological solutions. Internet banking is a dominant distribution channel for electronic banking services for few years now and its position is still steadily increasing. Solutions based on Home/PC banking systems are being systematically driven out of the Polish market. Dynamically develops the channel of mobile banking, which already is available for the vast majority of bank account owners in Poland. An important challenge for banks is to encourage customers to use mobile banking not only for information but also for the payment transactions and purchase of services.

Suggested Citation

  • Michal Polasik, 2013. "The use of electronic distribution channels of banking services in Poland," Copernican Journal of Finance & Accounting, Uniwersytet Mikolaja Kopernika, vol. 2(1), pages 139-152.
    • Handle: RePEc:cpn:umkcjf:v:2:y:2013:i:1:p:139-152
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    File URL: https://apcz.umk.pl/CJFA/article/view/CJFA.2013.010/1760
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    Cited by:

    1. MikoĊ‚aj Borowski-Beszta & Anna Kiermas, 2019. "The Usage Of Mobile Banking Applications In Poland: Empirical Results," Copernican Journal of Finance & Accounting, Uniwersytet Mikolaja Kopernika, vol. 8(1), pages 9-25.

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