Advanced Search
MyIDEAS: Login

Measurement of the direction and intensity of the marketing attitude of employees – a compromise between marketing theory and practice

Contents:

Author Info

  • Iwona Escher

    (Wydzial Nauk Ekonomicznych i Zarzadzania UMK)

Registered author(s):

    Abstract

    The subject of this paper refers to the questions of the measurement of various dimensions of attitudes (especially theirs direction and intensity) and differences which in that matter exist in the area of theory and practice. The main purpose of the article is to give proposals of methods and scales which can be used to measure the direction and intensity of the marketing attitude of employee, and which join expectations of marketing theorists and marketing researchers.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.aunc.ekonomia.umk.pl/Pliki/2010/12_Escher.pdf
    Download Restriction: no

    Bibliographic Info

    Article provided by Uniwersytet Mikolaja Kopernika in its journal Acta Universitatis Nicolai Copernici, Ekonomia.

    Volume (Year): 41 (2010)
    Issue (Month): ()
    Pages: 159-174

    as in new window
    Handle: RePEc:cpn:umkanc:2010:p:159-174

    Contact details of provider:
    Web page: http://www.wydawnictwoumk.pl

    Related research

    Keywords: marketing attitude of employees; direction and intensity of attitude; measurement of the direction and intensity of attitude.;

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:cpn:umkanc:2010:p:159-174. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Miroslawa Buczynska).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.