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Análisis comparativo de mallas curriculares de programas tecnológicos de mercadeo

Author

Listed:
  • Luz Estella Acevedo-Gutiérrez
  • Claudio Marco Cartagena-Rendón
  • Lucia Palacios-Moya
  • Ada Lucía Gallegos-Ruiz-Conejo

Abstract

El estudio tuvo como objetivo realizar un análisis comparativo de la malla curricular de Instituciones de Educación Superior que ofrecen programas de tecnología de mercadeo. Para esto, se hizo una revisión de los planteles educativos que ofrecían el programa, según el sistema de información del Ministerio de Educación Nacional de Colombia, resultando 8 universidades, a las cuales se les hizo una comparación del plan de estudio y una revisión bibliográfica para contemplar las asignaturas de interés; finalmente, se aplicó una encuesta a los docentes en esta área, arrojando como resultado una discrepancia sobre las asignaturas por área específica de formación, número de asignaturas, entre otras. ****** This work is a comparative analysis of the curricula of associate degree programs in marketing offered by 8 Higher Education Institutions in Colombia registered in the information system of the National Ministry of Education of Colombia. Their study plans and references were compared to establish the courses of interest. Finally, professors in this field participated in a survey. The results show differences in terms of courses per field and number of courses, among other aspects.

Suggested Citation

  • Luz Estella Acevedo-Gutiérrez & Claudio Marco Cartagena-Rendón & Lucia Palacios-Moya & Ada Lucía Gallegos-Ruiz-Conejo, 2019. "Análisis comparativo de mallas curriculares de programas tecnológicos de mercadeo," Revista CEA, Instituto Tecnológico Metropolitano, vol. 5(9), pages 97-112, January.
    • Handle: RePEc:col:000549:017844
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