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Prospectiva e Inteligencia Estratégica Aplicada a la Micro, Pequena y Mediana Empresa

Author

Listed:
  • Romero, Roly Gutarra

    (Colegio de Tamaulipas)

Abstract

Las micro, pequenas y medianas empresas (Mipymes) son la base de la estructura económica de un país. Su contribución al desarrollo económico y social es trascendental, pues generan empleo, aportan al Producto Bruto Interno (PBI), entre otros. Por tal motivo, es necesario que desarrollen procesos de gestión y toma de decisiones innovadoras para hacer frente al entorno de incertidumbre, complejidad y competitividad en el que se encuentran inmersas. La investigación consistió en utilizar la prospectiva e inteligencia estratégica para proponer una metodología que facilite la toma de decisiones de las Mipymes en el mediano y largo plazo. El resultado fue una metodología estructurada en tres fases: Conociendo la empresa, Posibilidades de la empresa y Estrategias para la empresa. No obstante, ésta deberá ser aplicada en diversas Mipymes para validarla y generar información respecto a la planeación y proceso de toma de decisiones.

Suggested Citation

  • Romero, Roly Gutarra, 2019. "Prospectiva e Inteligencia Estratégica Aplicada a la Micro, Pequena y Mediana Empresa," Revista Tendencias, Universidad de Narino, vol. 20(1), pages 107-129, January.
    • Handle: RePEc:col:000520:018697
    DOI: 10.22267/rtend.192001.110
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    References listed on IDEAS

    as
    1. Goldstein, Evelin & Kulfas, Matías, 2011. "Alcances y limitaciones de las políticas de apoyo a las PYMES en América Latina: Debates para un nuevo marco conceptual y de implementación," Sede de la CEPAL en Santiago (Estudios e Investigaciones) 35367, Naciones Unidas Comisión Económica para América Latina y el Caribe (CEPAL).
    2. Joao Aguirre, 2015. "Inteligencia estratégica: un sistema para gestionar la innovación," Estudios Gerenciales, Universidad Icesi, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Mipymes; prospectiva; inteligencia; estrategia;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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