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As estratégias do Grupo Votorantim em meio a desindustrializacao do Brasil: internacionalizacao, revisao do portfólio e mudancas na gestao do grupo (1980-2019)

Author

Listed:
  • Gustavo Pereira Da Silva
  • Armando João Dalla Costa

Abstract

O Grupo Votorantim foi criado em 1891, na cidade paulista de Sorocaba (Brasil). Desde 1930, passou a concentrar suas atividades no setor de bens intermediários (cimento, zinco, alumínio, produtos químicos e siderúrgicos), expandindo-se junto ao processo de industrializacao do Brasil e convertendo-se no maior grupo privado da indústria nacional. Todavia, a partir dos anos 1980 — com a crise da dívida externa —, o modelo de industrializacao liderado pelo Estado se perdeu e iniciou-se a desindustrializacao do país. Neste artigo, analisam-se as estratégias da Votorantim para se adaptar a instabilidade economica do Brasil pós-1980, utilizando como fonte os relatórios anuais do Grupo e apreendendo as seguintes estratégias: internacionalizacao, revisao do portfólio e mudancas na gestao do grupo no período de 1980 a 2019.

Suggested Citation

  • Gustavo Pereira Da Silva & Armando João Dalla Costa, 2021. "As estratégias do Grupo Votorantim em meio a desindustrializacao do Brasil: internacionalizacao, revisao do portfólio e mudancas na gestao do grupo (1980-2019)," Tiempo y Economía, Universidad de Bogotá Jorge Tadeo Lozano, vol. 8(2), pages 106-135, July.
    • Handle: RePEc:col:000485:019442
    DOI: 10.21789/24222704.1753
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    More about this item

    Keywords

    Votorantim; Votorantim; Grupo Econômico; Business Group; Internacionalização; Internationalization; Portfólio; Portfolio; Gestão; Management; História Econômica; Economic History;
    All these keywords.

    JEL classification:

    • L61 - Industrial Organization - - Industry Studies: Manufacturing - - - Metals and Metal Products; Cement; Glass; Ceramics
    • N66 - Economic History - - Manufacturing and Construction - - - Latin America; Caribbean
    • N86 - Economic History - - Micro-Business History - - - Latin America; Caribbean

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