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Proceso Exportador De Empresas Santandereanas De Calzado A Ecuador Y Venezuela

Author

Listed:
  • Edgar Javier Gómez Parada.
  • Gustavo González Sarmiento.

Abstract

Este artículo presenta las características del proceso exportador de las empresas santandereanas de calzado a Ecuador y Venezuela; surge de una investigación realizada por el grupo de investigación en comercio exterior de la Universidad Santo Tomás titulada EL CALZADO DE SANTANDER EN LOS MERCADOS DE ECUADOR Y VENEZUELA. Se muestra la participación de los departamentos exportadores de Colombia y se identifican los principales países participantes en los mercados objeto del estudio para reconocer los competidores. Se registra el análisis de variables del proceso exportador, información obtenida a partir de una encuesta aplicada a empresarios exportadores del sector. Se evidencia que Colombia y Santander poseen ventajas en las partidas 6403 y 6402 en los mercados analizados y se detecta que las empresas exportadoras del sector se ubican en primera fase dentro del proceso exportador, caracterizada por modo de exportación indirecta y preferencia por mercados psicológicamente cercanos. ABSTRACT:This article presents the characteristics of the exporting process of Santander´s Footwear companies to Ecuador and Venezuela; it emerges from a study made by the Research Group in International Business of Santo Tomás University entitled EL CALZADO DE SANTANDER EN LOS MERCADOS DE ECUADOR Y VENEZUELA (Santander´s Footwear in the markets of Ecuador and Venezuela). It shows the participation of Santander´s exporting departments and the main participant countries in the markets object of study to recognize the competitors are identified. The analyses of variables of the exporting process, the data collected from a survey implemented to exporting entrepreneurs of the sector are recorded. It is evidenced that Colombia and Santander have advantages in the portions 6403 and 6402 in the analyzed markets and it is noticed that the exporting companies of the sector are positioned in the first phase within the exporting process, typified by a mode of indirect exportation and preference to psychologically near markets.

Suggested Citation

  • Edgar Javier Gómez Parada. & Gustavo González Sarmiento., 2010. "Proceso Exportador De Empresas Santandereanas De Calzado A Ecuador Y Venezuela," Revista Lebret, Universidad Santo Tomás - Bucaramanga, June.
    • Handle: RePEc:col:000385:007149
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