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El comportamiento del consumidor de las plazas de mercado de Villavicencio, Meta

Author

Listed:
  • Mario Fernando Prieto Delgadillo
  • Maria Cristina Chinchilla Mora

Abstract

Las plazas de mercado son uno de los sectores más beneficiosos para el país, dado que satisface una necesidad de primera categoría y aporta a la economía de la región, por lo que su conservación y análisis se hace importante para dicho sector. El presente artículo es el análisis del comportamiento de los consumidores de las plazas de mercado en la ciudad de Villavicencio, donde existe un comercio bastante notorio en cuanto a frutas y legumbres en el país, que desde allí se suministran los pueblos. Por ende, se hizo una investigación exploratoria descriptiva, donde se recopiló información sobre las estadísticas de compra del consumidor, en los diferentes mercados y bajo diferentes conceptos y circunstancias.

Suggested Citation

  • Mario Fernando Prieto Delgadillo & Maria Cristina Chinchilla Mora, 2018. "El comportamiento del consumidor de las plazas de mercado de Villavicencio, Meta," Revista CIFE, Universidad Santo Tomás, vol. 20(33), pages 117-135, July.
    • Handle: RePEc:col:000195:019167
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    File URL: https://revistas.usantotomas.edu.co/index.php/cife/article/view/4880/pdf
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    More about this item

    Keywords

    Plaza de mercado; consumidor; compra; comportamiento; consumo;
    All these keywords.

    JEL classification:

    • B55 - Schools of Economic Thought and Methodology - - Current Heterodox Approaches - - - Social Economics
    • J15 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Minorities, Races, Indigenous Peoples, and Immigrants; Non-labor Discrimination

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