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Dimensiones del riesgo percibido en el proceso decisorio de elección de un plan de salud privado: un estudio de caso

Author

Listed:
  • Luciene Eberle
  • Gabriel Sperandio Milan
  • Deonir De Toni

Abstract

Resumen Este estudio busca identificar las dimensiones del riesgo percibido que pueden ser decisivas en la elección de un plan de salud en el momento de la elección de compra. Se realizó un sondeo aplicado a 216 entrevistados por medio del análisis factorial, el conjunto de 28 atributos se agrupó en cuatro factores, que representaron un índice de explicación de 61,08%. Se concluye que la identificación de las dimensiones del riesgo percibido puede ayudar a las empresas de salud a dar prioridad a acciones, considerando la percepción de los clientes, en el sentido de disminuir la inseguridad y el sentimiento de pérdida en las operaciones de los servicios ofrecidos

Suggested Citation

  • Luciene Eberle & Gabriel Sperandio Milan & Deonir De Toni, 2014. "Dimensiones del riesgo percibido en el proceso decisorio de elección de un plan de salud privado: un estudio de caso," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 0(1), pages 49-61, June.
    • Handle: RePEc:col:000180:014091
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    More about this item

    Keywords

    Riesgo percibido; Proceso decisorio; Valor percibido; Plan de salud.;
    All these keywords.

    JEL classification:

    • H51 - Public Economics - - National Government Expenditures and Related Policies - - - Government Expenditures and Health
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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