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Prácticas de responsabilidad social en mujeres empresarias profesionales de Bogotá, Medellín y Cali

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Listed:
  • CAROLINA ORTÍZ RIAGA
  • YENNI VIVIANA DUQUE OROZCO

Abstract

Este artículo presenta los resultados del proyecto de investigación: Factores determinantes de la actividad emprendedora en mujeresprofesionales empresarias en Bogotá, Cali y Medellín", en la que se llevaron a cabo 10 entrevistas semi-estructuradas en las tres ciudades de estudio. Una de las categorías emergentes que se refi ere a las concepciones y prácticas alrededor de la responsabilidad social que están manejando las mujeres empresarias. Los resultados demuestran que lo fundamental es el impacto que genera cada una de las actividades que se lleven a cabo, con el propósito de mejorar la calidad de vida y las condiciones de todos los actores con los que la empresa tiene relación. Adicionalmente, al analizar el discurso de las mujeres entrevistadas se pone de manifi esto una vez más el divorcio entre el concepto de RSE que se ha venido construyendo en el escenario académico y el que han construido los empresarios. "

Suggested Citation

  • Carolina Ortíz Riaga & Yenni Viviana Duque Orozco, 2009. "Prácticas de responsabilidad social en mujeres empresarias profesionales de Bogotá, Medellín y Cali," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, June.
    • Handle: RePEc:col:000180:010444
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    References listed on IDEAS

    as
    1. R. Edward Freeman & Andrew C. Wicks & Bidhan Parmar, 2004. "Stakeholder Theory and “The Corporate Objective Revisited”," Organization Science, INFORMS, vol. 15(3), pages 364-369, June.
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    More about this item

    Keywords

    mujeres empresarias; responsabilidad social empresarial; stakeholders;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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