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Percepción empresarial de la pandemia por COVID-19 y su impacto en el turismo: un análisis cualitativo del destino Extremadura, Espana

Author

Listed:
  • Marcelino Sánchez-Rivero
  • María Cristina Rodríguez-Rangel
  • Alejandro Ricci-Risquete

Abstract

La pandemia de la COVID-19 ha provocado importantes perturbaciones en el sector turístico. Esta situación ha obligado a los agentes sectoriales a adoptar importantes medidas, pero también ha generado nuevas oportunidades de negocio. A partir de herramientas de análisis cualitativo, este trabajo analizó la percepción de los empresarios del sector sobre la pandemia por COVID-19 y esbozó las medidas que se deben adoptar para ayudar a la recuperación del sector en Extremadura, un destino turístico emergente de interior en el suroeste de Espana. Los resultados muestran que la principal preocupación de los empresarios es el impacto económico que la crisis está teniendo en sus negocios, además de las principales medidas que los empresarios turísticos solicitan para superar esta situación.

Suggested Citation

  • Marcelino Sánchez-Rivero & María Cristina Rodríguez-Rangel & Alejandro Ricci-Risquete, 2021. "Percepción empresarial de la pandemia por COVID-19 y su impacto en el turismo: un análisis cualitativo del destino Extremadura, Espana," Estudios Gerenciales, Universidad Icesi, vol. 37(159), pages 265-279, June.
    • Handle: RePEc:col:000129:019331
    DOI: 10.18046/j.estger.2021.159.4427
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    More about this item

    Keywords

    COVID-19; turismo; análisis cualitativo; Extremadura;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • Z30 - Other Special Topics - - Tourism Economics - - - General

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