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Efecto de la responsabilidad social empresarial sobre el posconflicto colombiano: el caso de las pymes

Author

Listed:
  • Laura Salas-Arbeláez
  • Mónica García-Solarte
  • Andrés Ramiro Azuero-Rodríguez

Abstract

El objetivo de esta investigación fue identificar el efecto de la responsabilidad social empresarial desde las dimensiones económica, ético-legal y filantrópica de las pymes colombianas sobre prácticas empresariales inmersas en el posconflicto, como lo son la vinculación y el apoyo a emprendimientos de víctimas y excombatientes. La metodología es explicativa con enfoque cuantitativo; se encuestó a 492 gerentes de pymes de las ciudades de Cali, Medellín y Bogotá. A partir de los resultados, se pudo identificar que las dimensiones filantrópica y económica tienen un efecto positivo sobre las prácticas empresariales del posconflicto, es decir, cuando la empresa ayuda a la comunidad y prioriza el impacto económico, se favorece la vinculación y apoyo a los actores, mientras que en la dimensión ético-legal sucede lo contrario.

Suggested Citation

  • Laura Salas-Arbeláez & Mónica García-Solarte & Andrés Ramiro Azuero-Rodríguez, 2020. "Efecto de la responsabilidad social empresarial sobre el posconflicto colombiano: el caso de las pymes," Estudios Gerenciales, Universidad Icesi, vol. 36(154), pages 80-90, March.
    • Handle: RePEc:col:000129:018071
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    File URL: https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/3547
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    More about this item

    Keywords

    responsabilidad social empresarial; posconflicto; pymes;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • D74 - Microeconomics - - Analysis of Collective Decision-Making - - - Conflict; Conflict Resolution; Alliances; Revolutions

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