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Universidades influyentes en investigación sobre orientación al mercado. Una visión general entre 1990 y 2014

Author

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  • Leslier ValenzuelaFernández

Abstract

El objetivo de este estudio es identificar las universidades más productivas e influyentes para la comunidad científica sobre el tópico de orientación al mercado. Lo anterior se realiza principalmente a través de indicadores bibliométricos —como el índice h— y la relación total citas/total artículos para el periodo 1990-2014, a partir de la información encontrada en Web of Science. Dentro de los hallazgos se destaca el interés de la comunidad científica en esta temática, lo que se ve reflejado en el aumento considerado en la contribución que se ha generado durante los últimos 25 anos. Además, se determina un ranking de las 30 universidades más influyentes, junto con un ranking que relaciona universidades y revistas con mayor influencia en temas de orientación al mercado.

Suggested Citation

  • Leslier ValenzuelaFernández, 2017. "Universidades influyentes en investigación sobre orientación al mercado. Una visión general entre 1990 y 2014," Estudios Gerenciales, Universidad Icesi, vol. 33(144), pages 221-227, August.
    • Handle: RePEc:col:000129:015792
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2550
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    More about this item

    Keywords

    Ranking de universidades; Bibliometría; Orientación al mercado; Índice h; Acoplamiento bibliográfico;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration

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