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Gestión estratégica de tecnologías de información y comunicación y adopción del comercio electrónico en Mipymes de Córdoba, Argentina

Author

Listed:
  • María Verónica Alderete
  • Carola Jones
  • Jorge Motta

Abstract

Este trabajo analiza los factores causales del nivel de adopción de comercio electrónico (ACE) en las micro, pequenas y medianas empresas (Mipymes). En el marco de la teoría de la contingencia, se elabora un modelo de ecuaciones estructurales en el cual se asigna un rol mediador a la variable «estrategias y sistemas de control de gestión de tecnologías de información y comunicación». El estudio emplea una muestra de 139 Mipymes de Córdoba (Argentina). Los resultados muestran que la variable mediadora influye positivamente en la ACE y, por lo tanto, en el desempeno organizacional. A su vez, el nivel de aptitud digital de la empresa influye tanto de forma indirecta como directa en la ACE.

Suggested Citation

  • María Verónica Alderete & Carola Jones & Jorge Motta, 2016. "Gestión estratégica de tecnologías de información y comunicación y adopción del comercio electrónico en Mipymes de Córdoba, Argentina," Estudios Gerenciales, Universidad Icesi, vol. 32(138), pages 4-13, February.
    • Handle: RePEc:col:000129:014375
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2187
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    Cited by:

    1. Jimena Andrieu & Domingo Fernández-Uclés & Adoración Mozas-Moral & Enrique Bernal-Jurado, 2021. "Popularity in Social Networks. The Case of Argentine Beekeeping Production Entities," Agriculture, MDPI, vol. 11(8), pages 1-12, July.

    More about this item

    Keywords

    Comercio electrónico; Tecnologías de información y comunicación; Gestión;
    All these keywords.

    JEL classification:

    • D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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