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Proyección de demanda: ¡este problema no es normal!

Author

Listed:
  • Julio César Alonso Cifuentes
  • Beatriz Eugenia Gallo Córdoba

Abstract

El objetivo de este caso es discutir sobre la aproximación adecuada para realizar predicciones cuando se emplea un modelo de regresión lineal con una forma semilogarítmica. Para ello, se contextualiza el problema de una firma que requiere realizar predicciones sobre las cantidades demandadas de su producto estrella. De esta manera, el lector se enfrenta al desafío de cuestionar si una aproximación aparentemente intuitiva genera pronósticos adecuados.

Suggested Citation

  • Julio César Alonso Cifuentes & Beatriz Eugenia Gallo Córdoba, 2015. "Proyección de demanda: ¡este problema no es normal!," Estudios Gerenciales, Universidad Icesi, April.
    • Handle: RePEc:col:000129:012778
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/1994
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    More about this item

    Keywords

    Modelo de regresión lineal; Predicción; Modelo semilogarítmico; Error normal;
    All these keywords.

    JEL classification:

    • C01 - Mathematical and Quantitative Methods - - General - - - Econometrics
    • C18 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Methodolical Issues: General

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