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Innovación en el sector cementero de Colombia: estudio de caso Cementos Tequendama

Author

Listed:
  • Jennifer Paola Pena Romero
  • Moisés Ari Zilber

Abstract

El objetivo de este trabajo es interpretar el significado que el personal de la empresa de Cementos Tequendama le otorga a la innovación tomando como guía de investigación el Modelo de Innovación del autor Allan Afuah, mediante el estudio de caso y la entrevista en profundidad a informantes clave representados por personal seleccionado en la empresa. Los resultados demuestran que los principales factores que la empresa tiene en cuenta al desarrollar sus procesos de innovación son el análisis del entorno y los beneficios o lucros obtenidos. Los otros componentes, como el análisis de afectación y creación de valor para los diferentes grupos de interés, la protección de la innovación y el rol de los diferentes actores que participan del proceso, no están definidos, o se llevan a cabo de una forma rudimentaria

Suggested Citation

  • Jennifer Paola Pena Romero & Moisés Ari Zilber, 2015. "Innovación en el sector cementero de Colombia: estudio de caso Cementos Tequendama," Estudios Gerenciales, Universidad Icesi, April.
    • Handle: RePEc:col:000129:012772
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    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2001
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    More about this item

    Keywords

    Innovación; Valor; Análisis del entorno; Modelo de Afuah;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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