IDEAS home Printed from https://ideas.repec.org/a/col/000129/004819.html
   My bibliography  Save this article

D'Lac-Dand. Caso de estudio

Author

Listed:
  • Carlos Manuel Rebolledo
  • Juan Manuel Guerrero
  • Isabel Cristina Gutierrez
  • Isabel Cristina Sánchez

Abstract

Aquel día no era uno cualquiera de 1999, en la sala de juntas de la Gerencia General de la companía se percibía un ambiente enrarecido y tenso, aunque había también un claro sentimiento de optimismo, que se fortaleció cuando el senor Diophanor Queen, socio de la companía, dijo: «La decisión que hoy se tome implica la supervivencia de la companía al largo plazo, hay que ser fluidos y atentos, todo cambiará" , El senor Oscar de Marquis, Vicepresidente Comercial, y el senor Karl M.Reviol, Director de Mercadeo, se miraron y mentalmente pensaronque era la oportunidad que habían esperado; el senor de Marquis afirmó: "Hemos resistido una caída constante en las ventas desde hace cuatro anos, nos hemos enfrentado a competidores con estrategias de precio muy agresivas y una reducciónperceptible del consumo en la categoría, es el momento de tomar la propuesta tecnológica por la companía Cuadriempac"

Suggested Citation

  • Carlos Manuel Rebolledo & Juan Manuel Guerrero & Isabel Cristina Gutierrez & Isabel Cristina Sánchez, 2001. "D'Lac-Dand. Caso de estudio," Estudios Gerenciales, Universidad Icesi, April.
    • Handle: RePEc:col:000129:004819
    as

    Download full text from publisher

    File URL: http://bibliotecadigital.icesi.edu.co/biblioteca_digital/bitstream/item/258/1/crebolledo-jguerrero-igutierrez-isanchez_caso-dlacdand.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000129:004819. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Coordinador ICESI (email available below). General contact details of provider: https://edirc.repec.org/data/fciceco.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.