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La responsabilídad social en empresas del Valle de Toluca (México): Un estudio exploratorio

Author

Listed:
  • PATRICIA MERCADO SALGADO
  • PATRICIA GARCÍA HERNÁNDEZ

Abstract

En un mundo globalizado, el sectorempresarial no puede seguir negandola necesidad de adoptar la responsabilidadsocial como estrategiapara alcanzar beneficios externos einternos, pues sigue latente ciertocomportamiento dominante de rechazohacia ella. Por ello, el objetivode esta investigación exploratoria,no experimental, es describir la responsabilidadsocial en empresas delValle de Toluca (México) mediantecuatro componentes: ética empresarial,preservación del medio ambiente,calidad de vida en el trabajoy vinculación empresa-sociedad, enuna muestra no probabilística de 31empresas. Los resultados reflejanque las empresas se encuentran en elnivel inicial de filantropía, detectándosela voluntad de la alta direccióny de los accionistas como factores quepodrían favorecer la adopción de laresponsabilidad social. Queda parafuturas investigaciones incrementarla muestra e incluir el desempenoeconómico en este tipo de estudios.

Suggested Citation

  • Patricia Mercado Salgado & Patricia García Hernández, 2007. "La responsabilídad social en empresas del Valle de Toluca (México): Un estudio exploratorio," Estudios Gerenciales, Universidad Icesi, January.
    • Handle: RePEc:col:000129:004155
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    Cited by:

    1. Valenzuela Fernández, Leslier & Jara-Bertin, Mauricio & Villegas Pineaur, Francisco, 2015. "Práticas de responsabilidade social, reputação corporativa e desempenho financeiro," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 55(3), May.

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