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IBM®: ¿más allá del conocimiento...? (Caso de estudio)

Author

Listed:
  • FRANCISCO VELÁSQUEZ VÁSQUEZ
  • PABLO JOSÉ VERNAZA PACHECO

Abstract

El caso muestra cómo los presidentesLouis Gerstner y Samuel Palmesano lograron infl uir en un cambio positivode las personas, sus valores y conocimientos,para que IBM recuperarael liderazgo en el mercado. IBM empiezaa generar conocimiento y lograser una de las empresas que máspatentes ha registrado en los EstadosUnidos durante la última década. Elcaso también plantea dilemas dondese cuestiona si la investigación y elconocimiento adquirido por las empresasha servido o no para mejorarla vida de las personas.

Suggested Citation

  • Francisco Velásquez Vásquez & Pablo José Vernaza Pacheco, 2006. "IBM®: ¿más allá del conocimiento...? (Caso de estudio)," Estudios Gerenciales, Universidad Icesi, October.
    • Handle: RePEc:col:000129:004150
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