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Digital express

Author

Listed:
  • CARLOS ALBERTO AREÍZA V.
  • DIANA MADRIGAL
  • ANA MARÍA LEÓN

Abstract

Digital Express es el caso de una empresa familiar que como muchas ha crecido con base en las fortalezas y visión de su propietaria fundadora, pero que en su estructura administrativa no se ha acomodado a las situaciones de los nuevos mercados que está atendiendo y a los requerimientos de sus clientes. Digital Express muestra la situación poco productiva a que se enfrentan las empresas familiares cuando el fundador sin darse cuenta del crecimiento que viene alcanzando su empresa continúa centrando todo el poder y realizando labores en todas las áreas.

Suggested Citation

  • Carlos Alberto Areíza V. & Diana Madrigal & Ana María León, 2005. "Digital express," Estudios Gerenciales, Universidad Icesi, April.
    • Handle: RePEc:col:000129:002353
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    More about this item

    Keywords

    Screen; Diseño gráfico; Litografía; Small business; Cliente unipersonal; Innovación; Creatividad; Servicio;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M59 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Other

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