IDEAS home Printed from https://ideas.repec.org/a/cog/poango/v11y2023i2p175-186.html
   My bibliography  Save this article

Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design

Author

Listed:
  • Juan Enrique Gonzálvez-Vallés

    (Communication Theories and Analysis, Complutense University of Madrid, Spain)

  • José Daniel Barquero-Cabrero

    (Department of Research, ESERP Business & Law School, Spain)

  • Natalia Enseñat-Bibiloni

    (Department of Research, ESERP Business & Law School, Spain)

Abstract

Demonization constitutes the construction of a simplified symbolic reality through the prism of hatred. The elite classes have been framed within the discourse of far-left parties in Spain to make them antagonistic to their target audience. In this area, research tends to use explicit measures, but few have used implicit measures. This article aims to assess both types of voter perceptions of anti-elite class messages in Spain. Eighty Spanish voters belonging to left- and right-wing ideologies participated in this study. Implicit attitudes were measured through the implicit association test. The result shows that demonization is deepening in various layers of society in order to provoke a confrontation with the elite classes. Social networks have emerged as a means of social control, but they are not perceived as such by the subjects but rather as an additional informational or purely propagandistic element. But even among the public who are aware of the latter, the more their perception of the elite classes is limited to demonization, the more extreme their social vision is.

Suggested Citation

  • Juan Enrique Gonzálvez-Vallés & José Daniel Barquero-Cabrero & Natalia Enseñat-Bibiloni, 2023. "Voter’s Perception of Political Messages Against the Elite Classes in Spain: A Quasi‐Experimental Design," Politics and Governance, Cogitatio Press, vol. 11(2), pages 175-186.
    • Handle: RePEc:cog:poango:v:11:y:2023:i:2:p:175-186
    as

    Download full text from publisher

    File URL: https://www.cogitatiopress.com/politicsandgovernance/article/view/6369
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Michael Brown & Carrie Klein, 2020. "Whose Data? Which Rights? Whose Power? A Policy Discourse Analysis of Student Privacy Policy Documents," The Journal of Higher Education, Taylor & Francis Journals, vol. 91(7), pages 1149-1178, November.
    2. Michael Huber, 2020. "Steered by Numbers: How Quantification Differentiates the Reform of a German University," Politics and Governance, Cogitatio Press, vol. 8(2), pages 26-35.
    3. Andrew M. Fischer, 2020. "The Dark Sides of Social Policy: From Neoliberalism to Resurgent Right‐wing Populism," Development and Change, International Institute of Social Studies, vol. 51(2), pages 371-397, March.
    4. Attila Bartha & Zsolt Boda & Dorottya Szikra, 2020. "When Populist Leaders Govern: Conceptualising Populism in Policy Making," Politics and Governance, Cogitatio Press, vol. 8(3), pages 71-81.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Mauricio I. Dussauge-Laguna, 2022. "The promises and perils of populism for democratic policymaking: the case of Mexico," Policy Sciences, Springer;Society of Policy Sciences, vol. 55(4), pages 777-803, December.
    2. Heidi Schulze & Marlene Mauk & Jonas Linde, 2020. "How Populism and Polarization Affect Europe’s Liberal Democracies," Politics and Governance, Cogitatio Press, vol. 8(3), pages 1-5.
    3. María Gabriela Palacio Ludeña, 2021. "Falling through the Cracks: Digital Infrastructures of Social Protection in Ecuador," Development and Change, International Institute of Social Studies, vol. 52(4), pages 805-828, July.
    4. Elize M. da Fonseca & Holly Jarman & Elizabeth J. King & Scott L. Greer, 2022. "Perspectives in the study of the political economy of COVID‐19 vaccine regulation," Regulation & Governance, John Wiley & Sons, vol. 16(4), pages 1283-1289, October.
    5. Anne K. Krüger, 2020. "Quantification 2.0? Bibliometric Infrastructures in Academic Evaluation," Politics and Governance, Cogitatio Press, vol. 8(2), pages 58-67.
    6. Maarten Hillebrandt & Michael Huber, 2020. "Editorial: Quantifying Higher Education: Governing Universities and Academics by Numbers," Politics and Governance, Cogitatio Press, vol. 8(2), pages 1-5.
    7. Julian Hamann, 2020. "Governance by Numbers: A Panopticon Reversed?," Politics and Governance, Cogitatio Press, vol. 8(2), pages 68-71.
    8. Ruth Castel‐Branco, 2021. "Improvising an E‐state: The Struggle for Cash Transfer Digitalization in Mozambique," Development and Change, International Institute of Social Studies, vol. 52(4), pages 756-779, July.
    9. Richard Sandbrook, 2022. "Polanyi's Double Movement and Capitalism Today," Development and Change, International Institute of Social Studies, vol. 53(3), pages 647-675, May.
    10. Britt Paris & Rebecca Reynolds & Catherine McGowan, 2022. "Sins of omission: Critical informatics perspectives on privacy in e‐learning systems in higher education," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(5), pages 708-725, May.
    11. Maarten Hillebrandt, 2020. "Keeping One’s Shiny Mercedes in the Garage: Why Higher Education Quantification Never Really Took Off in Germany," Politics and Governance, Cogitatio Press, vol. 8(2), pages 48-57.
    12. David Aprasidze & David S. Siroky, 2020. "Technocratic Populism in Hybrid Regimes: Georgia on My Mind and in My Pocket," Politics and Governance, Cogitatio Press, vol. 8(4), pages 580-589.
    13. Thashmee Karunaratne, 2021. "For Learning Analytics to Be Sustainable under GDPR—Consequences and Way Forward," Sustainability, MDPI, vol. 13(20), pages 1-19, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cog:poango:v:11:y:2023:i:2:p:175-186. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: António Vieira (email available below). General contact details of provider: https://www.cogitatiopress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.