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Entrepreneurship In The Hospitality Industry. Case Study: Marriott International

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  • Ştefan-Alexandru CATANA

    (Faculty of Business and Administration, University of Bucharest)

  • Sorin-George TOMA

    (Faculty of Business and Administration, University of Bucharest)

Abstract

Entrepreneurship in the hospitality industry is a challenging field in the current socio-economic context. Putting customers at the center of business is the priority for global hospitality and tourism companies. This paper aims to define the concept of entrepreneurship in the hospitality industry and to present the case of Marriott International, one of the famous and largest hotel chains. The research methodology was based on a quantitative research method and a case study. The paper contributes to the deepening of the theoretical framework to better understand the concept of entrepreneurship in the hospitality industry. It also shows how Marriott International has succeeded in becoming one of the most important hotel chains worldwide. The presentation of the concepts of entrepreneurship in the hospitality industry by reference to Marriott International represents an original approach. The outcome of this paper provides a guidance tool for professionals from the hospitality industry and for persons that are interested in the field of entrepreneurship, in general, and regarding the hospitality industry, particularly.

Suggested Citation

  • Ştefan-Alexandru CATANA & Sorin-George TOMA, 2021. "Entrepreneurship In The Hospitality Industry. Case Study: Marriott International," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 27, pages 221-225, December.
    • Handle: RePEc:cmj:seapas:y:2021:i:27:p:221-225
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    References listed on IDEAS

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    1. Cătălin Grădinaru & Sorin-George Toma & Ștefan Catană & Gabriela Andrișan, 2020. "A view on transformational leadership: The case of Jeff Bezos," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 31(1), pages 93-100, December.
    2. Ștefan CATANĂ & Cătălin V. GRĂDINARU & Sorin-George I. TOMA, 2020. "Sam Walton, A Visionary Entrepreneur," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 113-117, December.
    3. Sorin-George Toma & Paul Marinescu & Catalin Gradinaru, 2017. "Successful Entrepreneurs: Mark Elliot Zuckerberg," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 26(1), pages 157-162, December.
    4. Poh Wong & Yuen Ho & Erkko Autio, 2005. "Entrepreneurship, Innovation and Economic Growth: Evidence from GEM data," Small Business Economics, Springer, vol. 24(3), pages 335-350, January.
    5. Tang, Chor Foon & Tan, Eu Chye, 2013. "How stable is the tourism-led growth hypothesis in Malaysia? Evidence from disaggregated tourism markets," Tourism Management, Elsevier, vol. 37(C), pages 52-57.
    6. Webster, Craig & Ivanov, Stanislav, 2014. "Transforming competitiveness into economic benefits: Does tourism stimulate economic growth in more competitive destinations?," Tourism Management, Elsevier, vol. 40(C), pages 137-140.
    7. Andreea BARBU, 2020. "An Analysis Of Youth Behavior On Social Networks During The Covid-19 Pandemic. Evidence From Romania," Business Excellence and Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 10(5), pages 177-193, October.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Stefan-Alexandru Catana & Sorin-George Toma & Catalin Gradinaru, 2021. "Larry Page and Internet Entrepreneurship," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 239-243, December.

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    More about this item

    Keywords

    Entrepreneurship; Hospitality industry; Marriott International; John Williard Marriott;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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