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Religious Marketing

Author

Listed:
  • Ariadna-Ioana JURAVLE (GAVRA)

    (Alexandru Ioan Cuza University of Iaşi)

  • Constantin SASU

    (Alexandru Ioan Cuza University of Iaşi)

  • Geanina Constanța SPĂTARU (PRAVĂȚ)

    (Alexandru Ioan Cuza University of Iaşi)

Abstract

The purpose of this paper is to establish the conceptual delimitation of the term religious marketing. The term religious marketing has caused controversy. There are two currents: that of the theologians, on one hand and that of the marketers, on the other hand. The representatives of each current have their own view regarding the implementation of marketing into the religious sphere. The article concludes with the necessity to adapt the churches’ activities and the ways they must be presented to the society’s actual characteristics. This can be achieved by using appropriate marketing tools and methods; however, the particularities of religion must be taken into account in order not to alter its religious values.

Suggested Citation

  • Ariadna-Ioana JURAVLE (GAVRA) & Constantin SASU & Geanina Constanța SPĂTARU (PRAVĂȚ), 2016. "Religious Marketing," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 11, pages 335-340, July.
    • Handle: RePEc:cmj:seapas:y:2016:i:11:p:335-340
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    More about this item

    Keywords

    Religious marketing; Church marketing; Faith; Religion;
    All these keywords.

    JEL classification:

    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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