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Reengineering – The Strategic Alternative Of A Sme To Adapt To The Xxi Century

Author

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  • Anca CRUCERU

    (Romanian – American University)

Abstract

In the context of twenty-first century trends, reengineering is a strategic alternative for the adaptation of organizations (SMEs) to changes imposed by the external environment, but also for the improvement of performance and to gain competitive advantage. Thus, this theoretical article argues the veracity of the claim in the previous paragraph, by submitting the following concepts: the concept of reengineering, types of reengineering processes, BPR influence factors, BPR key success factors and causes for failure of the implementation of such processes in SMEs and its own methodology of process reengineering.

Suggested Citation

  • Anca CRUCERU, 2014. "Reengineering – The Strategic Alternative Of A Sme To Adapt To The Xxi Century," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 5, pages 269-274, November.
    • Handle: RePEc:cmj:seapas:y:2014:i:5:p:269-274
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    More about this item

    Keywords

    Reengineering (BPR); Reengineering typology; BPR influence factors; BPR key success factors; BPR causes for failure; BPR methodology;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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