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Software Productization

Author

Listed:
  • Larisa GAVRILA

    (Universitatea Politehnica Bucuresti)

  • George BASICA

    (Universitatea Petrosani)

  • Sorin IONESCU

    (Universitatea Politehnica Bucuresti)

Abstract

The purpose of this article is to define software personalization and software product. As on the market there are several types of software they all have in common the fact that they need personalization, whether that is possible or not in some cases. The idea is to have a solid backbone/core that can support building on top of it tailored functionalities. That backbone can also be a prototype and then the question that emerges is related to the characteristics that a prototype should have in order to turn into a software product that can be personalized. Authors have researched this aspect and present the results of their study in this article, this being actually the novelty that this article brings up.

Suggested Citation

  • Larisa GAVRILA & George BASICA & Sorin IONESCU, 2017. "Software Productization," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 10, pages 141-147, December.
    • Handle: RePEc:cmj:networ:y:2017:i:10:p:141-147
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    More about this item

    Keywords

    Software productization; Software personalization; Prototyping;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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